Prince Charles and the Frog

If you are campaigning to the public to get them to help save the planet what are the best ways to do it?

Well there are several different approaches you can take. You can go the scary route like the Prince of Wales did in Brazil recently saying in a speech we only have 100 months left to change our ways or else! Then he went down the comic route....lashings of humour whether intentional or not with his You Tube 'Save the Forest' video featuring amongst other celebrities Prince William and Prince Harry and a digitalised South American frog.

Another completely different approach - an unusually positive one - has been taken by a rural campaigning group here in the UK ....they are showing pictures of beautiful countryside ....a bit like this one but nicer.... saying that this is how we will be in fifteen years time because we are going green and we all will have gone back to living how we used to do a hundred years or so ago as model citizens. A very different approach...

But with a survey by the US Pew Research conducted in 2006 showing how little we cared about global warming at all across the world - the Japanese came out on top of that with 66 per cent of them concerned; the Chinese scored 20 out of 100 and the US came out bottom with just 19 per cent of Americans giving any damn about it at all it is obvious that we desperately need our awareness raising campaigns to hit home.

Since then, however, attitudes have begun to change. Maybe the global recession does have something to do with the downturn in sales of luxury goods ..particularly gas guzzling items but just maybe - hopefully - it is also a growing awareness that whatever approach we have used on our campaigning the message is out there that we must act together to save our planet and we must do so quickly.